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Sample Lists

Data Elements*	Basic Marketing Lists	Advanced Business Lists	Example
Business Name (Standardized)	X	X	Macer, Inc
Individual Name (where available)	X	X	Mr. Joe M. Donaldson
Email	X	X	Joe. Donaldson@Macer.com
Prefix Title Code		X	Mr
First Name (to help personalize)		X	Joe
Individual Middle Initial		X	M.
Individual Last Name		X	Donaldson
Address Line		X	4666 North Brown Avenue
Secondary Address Line		X	Suite 350
City	X	X	Seattle
State Abbreviation	X	X	WA
Zip Code	X	X	90202
Primary SIC	X	X	7373
Primary Industry Indicator	X	X	Computer Services
Alternate Industry Indicator	X	X	Computer Consulting
Title		X	VP of Marketing
Phone		X	800-336-1234
Fax		X	800-348-1289
Location Employee Size Code		X	100 - 249
Sales Volume Code		X	$1,000,000 - $4,999,999