Articles
5
Steps To Keep Mailing Lists Ever Productive
Study shows that 30% of businesses don’t know
how to use mailing lists to increase ROI. This article
offers proven strategies that help in keeping mailing
lists ever productive. Applying these can drastically
increase a company’s revenue, save hours of work
and help in maintaining successful relationships with
clients. more...
Email
formats and examples for email marketing
The email showcased in your E marketing campaign varies
depending on the type of format employed in the campaign.
The two formats used are:
Here's a brief about each of these formats more...
There
is gold in the bounces
After shooting a bulk of emails during an email marketing
campaign, you are likely to get an unwelcome list of
mails that have failed to reach the intended recipients.
These are the e-mails that had bounced. more..
The
shorter your subject line the greater your results
One of the factors determining the response rates of
your campaign is the length of your subject line. Most
email clients display less just 50 charters or less.
If your subject line is long, it becomes more difficult
for your recipient to judge what the message contains;
so, the potential for deletion obviously increases.
Keep your subject line shorter for optimized open rates.
more..
Boost
the trump card of Email Marketing for greater results
For your email campaign to succeed your trump card
will be your opt-list. If you have an opt-in email list
and you want it to swell up by manifold or if you're
starting from the scratch and want to build a profitable
list, then here' are some tips for you. more..
Why
so many email hard bounces? 3 simple tips to reduce
them
An Email message that returns to you because the recipient’s
email address is invalid is called a hard bounce. Unknown
recipient names, network problems at the recipients’
end or inexistence of domain names might cause emails
to bounce back. more..
The
story behind the popularity of email marketing
Email marketing being the cost-effective mail service
means, marketers are able to say goodbye to costly production
techniques and door-to-door marketing. Marketing through
email now is a concord ride for messages to be communicated
to the desired destination. more..
Restaurant
businesses flourish with Email marketing
If you think that email marketing is an old hat for
restaurant business then take a look at the survey results
conducted by ReturnPath in 2006, November.. more..
3
reasons for customer churn in the telecom sector –
Take home lessons
Examining the above 3 reasons for customer churn in
the light of a recent survey conducted by ListObit shed
insight on the following.. more..
Increasing
your pharmaceutical marketing bottom line using multiple
email types
An email has a varying purpose and can be categorized
accordingly. And a comprehensive email-marketing program
sets a prerequisite of applying a diversity of emails
to deliver an effective, well-rounded email...more..
Optimizing
Healthcare Ad Campaigns with Tailored Landing Pages
Health care companies in the foray for increased customer
acquisition use customized landing page to fine-tune
customer online e-engagements. According to a ListOrbit’s
recent survey results, more than 92% of the respondents
use search engines to gather information on medications,
treatment options or to get a second opinion....more..
US Health-seekers Go Online
The Internet has brought change in the paradigm of
day-to-day existence. It has brought the world into
our household. It has become our means to interact with
the world outside. The same is true for those seeking
health information...more...
Specialty
Lists Drive-up Healthcare Sector Profits
Searching online for topics on health and fitness related
issues have become more of a norm. People find it more
convenient and less embarrassing to access information
on the Internet than actually meet a doctor or visit
a clinic...more...
The
Top Advantages of Email Marketing For Manufacturing
Businesses
Manufacturing industry has already adopted email marketing
as a major element of their marketing mix. Effective
targeted marketing by manufacturers has seen new horizons
of success ever since email marketing concept took over
the industry communications. Here are some of the top
advantages email marketing can bring for your manufacturing
business: more...
Whether It’s worth to Outsource Search Engine Marketing?
Search Engine Marketing (SEM) is the catch word of
almost all businesses in the present times. In North
America alone, a survey done by Search Engine Marketing
Professional Organization (SEMPO) found that the SEM
market is over $10 billion. The million dollar question
now is not whether search engine marketing is worth
opting for but who will manage your SEM campaigns –
whether you should keep your SEM initiatives in-house
or outsource it. When reviewing your options you have
to keep the following issues in mind. more...
4
Online Resources for Building Customer Loyalty
When it comes to marketing and advertising your product,
sharing information with your target audience is crucial.
Staying in touch with your established customers—and
building loyalty and repeat business—is often
easier online than on land. Here are five resources
to help you build your customer list online. more...
5 Quick Pointers to Script Luring Content for the Web
Web content writing is different from writing for print
publishing. People read differently on the web than
on print - they tend to scan content, flying from one
piece to another. They are online on some purpose, incase
they find the write up not up to the measure, they will
immediately... more..
Corporates Embark on Custom Publishing to Boost Customer
Relationship
In the modern email marketing parlance, custom publishing
has proved to be a successful branding and messaging
strategy. Internationally, custom or contract publishing
is a specialized outsourced activity, with web publishers
understanding the requirements of corporates for fulfilling
the information needs of carefully defined audiences.
This is essentially all about building and strengthening
relationships.... more..
Publishers
wade through recession with online marketing
Marketing during an economic downturn is a tricky task.
Traditional Verticals like the publishing industry find
it tougher during such periods. The instinctive reaction
during a recession is to reduce the marketing costs.
However, research has shown that it is not just about
reducing the marketing costs. It is more about using
cost-effective marketing strategies.... more..
Market
your way to the top of the Best Sellers’ List
With the rise of global publishing organizations, publishers
are finding it tough to stay abreast with the competition.
Even if your book is excellent or if your service is
the best, you will not be able to reach the audience
unless you market your products and services effectively.
In this world of aggressive marketing, you will find
it hard to compete with the big shots. However, with
a bit of imagination and innovation, anything is possible....
more..
Financial Services Sector Tops the Chart of Online Ad Spending
Financial services sectors comes among the top three industry spenders in online advertisement arena. It accounts for nearly 15% of the total online advertisement in US and spends around $2 billion for online ads. more..
Customer Data Enhancement – A Must for Financial Service Sectors
Relevant and timely customer and prospect information at your fingertips can greatly enhance your ROI. Quality data go a long way for financial services marketers to bridge the gap with the clients and to reinforce strong relationship with them. Tallying with such marketing rudiments, financial service companies are investing good share of resources and time for data maintenance and data updation. more.. |
